New £2m pool is just start of big splash by holiday parks group
Park Holidays UK is plunging £2 million into the building of a new luxury pool at Dovercourt Holiday Park in Harwich – and says it’s bracing itself for “a staycation year like no other” in 2021.
The group reports that it has given the green light to new investments across its 30-plus holiday parks as bookings for next year hit “stratospheric levels”.
“Make no mistake, Britain will be the place to be on holiday in 2021, and we are going to be ready for it,” says Park Holidays UK director Tony Clish.
Family fun staycations for 2021
“Families will be seeking-out top quality experiences in this country as a substitute for going abroad, and that’s just what we intend to deliver.
“The group will be investing heavily this winter both in its leisure facilities, and in top quality accommodation such as luxury lodges, so nobody will feel they are getting second best.
“Many of next year’s bookings are from families who took a staycation this year, and were amazed by how much more enjoyable it was than an overseas holiday.
“Less hassle, less cost, beautiful countryside and coasts, and so much more for kids to enjoy – the time is now right for Britain to play up to its greatest strengths!” said Mr Clish.
Major Essex Holiday Park investment
Work on Dovercourt’s new £2 million pool began this month, and it’s planned that park guests will be dipping their toes in the water from next March.
Promised are “waters warmer than the Mediterranean” with the complex’s interior decked out in a nostalgic seaside theme, plus pool-side relaxation areas and cascading slides.
Located on Essex’s “Sunshine Coast”, Dovercourt Holiday Park adjoins an acclaimed Blue Flag beach and has already benefited from major investment in recent years.
Facilities include a sophisticated new entertainments venue kitted out with the latest showbiz technology, and which plays host to professional shows and acts.
Positive outlook for 2021 Holidays
Next year is likely to be the park’s busiest on record, says Park Holidays UK.
“We do normally start to receive a flow of bookings around autumn across the group for the following year’s holidays, but this time it’s turned into a deluge,” said Mr Clish.
“We are responding by channelling major investments into our parks this winter, and making sure that guests will have all of their expectations exceeded.”