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Devon Holiday Park Owner Becomes National Chair of HARPA

HARPA chair Claire Flower

Claire Flower, Director of Beverley Holidays, has been welcomed as the new National Chair of the Holiday and Residential Parks Association (HARPA). Claire was elected to the role by fellow members of the association, which represents around 3,000 holiday and residential park businesses across Britain.

In her new position, Claire will help represent a fast growing industry that generates £12.2 billion in visitor spending each year and supports more than 226,700 full time jobs. Her responsibilities will include engaging with national and regional governments on matters affecting the holiday and residential parks sector.

Claire brings extensive experience to the role having served as HARPA Vice Chair for the past two years and previously holding senior positions across several of the association’s executive committees. She is also an active member of HARPA’s Devon Branch and serves as a Director of the English Riviera BID Company, where she also acts as media spokesperson.

A family run Devon holiday park success story

Beverley Holidays, where Claire is a Director, was established by her family, the Jeavons, more than 65 years ago on a small pocket of farmland overlooking the sea. Through ongoing investment, the park has grown into one of Devon’s most highly regarded holiday destinations and has received numerous awards for quality standards and environmental responsibility.

Claire has also been personally recognised for her work in the local tourism sector and received Visit Devon’s annual award for Outstanding Contribution to Devon Tourism.

claire flower beverley holidays

A pivotal moment for the association

Claire said she is particularly excited to take on the role at a significant moment in the association’s 75 year history. Earlier this year, the British Holiday and Home Parks Association adopted a new name and identity as HARPA.

“We now represent even more positively the modern and dynamic park businesses which our members operate and helping them realise their ambitions for the future,” she said.

“HARPA will be championing the interests of our members with even greater vigour, further reinforcing the influence our association has among decision-makers. We will also be highlighting more strongly the breadth and diversity of today’s park businesses and the many benefits they bring to local economies and communities”.

“I want to see our association help members to grow by embracing change, collaborating and by supporting and mentoring the upcoming generation of park leaders. My family has been actively involved with our association for many decades and I feel proud and privileged to be able to play a part in its continuing evolution,” added Claire.

Highlights

FAQs

Who is the new National Chair of HARPA?

Claire Flower, Director of Beverley Holidays in Paignton, Devon, has been elected National Chair of the Holiday and Residential Parks Association.

What does HARPA represent?

HARPA represents around 3,000 holiday and residential park businesses across Britain.

What experience does Claire Flower bring to the role?

She previously served as HARPA Vice Chair for two years and has held senior positions on several executive committees within the association.

What is Beverley Holidays?

Beverley Holidays is a family run holiday park in Paignton, Devon established more than 65 years ago.

How important is the parks industry to the UK economy?

The sector generates £12.2 billion in visitor spending each year and supports more than 226,700 full time jobs.

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