Shell clothing has taken on a whole new meaning at Ladram Bay Holiday Park in South Devon which has just launched its own exclusive range of casual wear.
Lobster Blue is the brand name of the park’s first-ever collection of t-shirts and hoodies – and guests are already voting them a top choice for laid-back holidays.
Made from top-quality pure cotton and designed for easy care, the garments have a relaxed style and comfortable feel with a very distinctive look.
But the clothing’s striking logo isn’t just the creative inspiration of Ladram Bay‘s graphics designer, for it recalls an eye-opening incident at the park a few years ago.
It occurred when one of the directors of the family-owned business, Robin Carter, landed an actual blue lobster from one of the pots he had tended in the bay for over 60 years.
Robin’s discovery sparked a media frenzy with BBC Television’s Spotlight team quickly on the scene, together with a shoal of press reporters and photographers.
Experts put chances of such a catch at around two million to one as the bright blue colouring occurs only in a tiny number of lobsters with an unusual genetic make-up.
But although most of the lobsters caught by Robin find their way onto the menu at Ladram Bay’s restaurant, this spectacular specimen earned a reprieve.
Larry – as he was christened – enjoyed his fifteen minutes of fame under the spotlight, and was then rowed back out to sea in the company of BBC’s film crew and released.
Now Larry’s escape from the thermidor is being celebrated once again as grown-ups and youngsters chill out in the park’s new clothing sporting his image.
Ladram Bay last year marked its 75th anniversary under the ownership of the Carter family by introducing a range of new guests facilities.
They included a new 160-square metre Splash Zone aimed at energetic youngsters which includes interactive water features, spray guns, and even a sea serpent that sprays water.
Lobster Blue clothing, says the park, has already found an enthusiastic fan-base of customers – and there are now plans to expand the range this year.
More information about the collection – and details of the different holiday options and holiday home ownership opportunities at Ladram Bay – is available at www.ladrambay.co.uk