Campaigners helping to protect Dorset’s Jurassic Coast have described as “amazing and inspirational” the generous support given to them by a Dorset holiday parks group.
West Dorset Leisure Holidays has hit the £80,000 milestone in funds raised for the Jurassic Coast Trust and its work to help conserve England’s only natural World Heritage Site.
The group of five Dorset parks began fundraising for the appeal in 2008, and senior executives from the trust this month paid tribute to the family business on reaching its new high watermark.
Receiving the organisation’s thanks was Martin Cox during a special visit by the trust to the group’s flagship Highlands End Holiday Park in Bridport.
Highlands End was recently declared the winner of the 2019 Dorset Holiday Park of the Year at the Dorset Tourism Awards.
West Dorset Leisure Holidays has raised funds through an optional donation added to customers’ bookings which, Martin said, is gladly given by the overwhelming majority:
“Many guests are drawn to our parks, either as holiday guests or holiday home buyers, because they share our love of this beautiful part of Dorset.” he said.
“They, like us, enjoy giving something back to an area which gives so much pleasure, and which the Jurassic Coast Trust works hard to conserve.
“The trust also plays an important role in educating people, and especially youngsters, about this fragile coastline, and we’re delighted to be able to support their great efforts,” added Martin.
Guy Kerr, programme manager at the Jurassic Coast Trust, said, “Having the support of West Dorset Leisure Holidays is absolutely critical in delivering our charitable and educational aims.
“The amount that they have raised is truly inspirational, and reaching the £80,000 milestone is both a tremendous achievement and an example to all businesses along this coast.
“Their generosity has inspired over seventy other businesses, large and small, to join the Jurassic Coast Trust as business partners to aid out conservation work,” said Guy.